Universal Studios Singapore Silver Screen Theme Park Retail

Client : Resorts World Sentosa
Location : Singapore

Creating Rich & Dazzling Indoor Environments that can Showcase a Variety of Brand Merchandise

Working with Resorts World Sentosa and Universal Creative, IRMS developed a new concept to rebrand an existing store that celebrates 1940’s Hollywood.

The new retail space features a theatrical proscenium where guests have the opportunity to strike a pose with the glittering gold statues to experience their very own “Oscar Moment”.

Enveloped under a simulated twinkling night sky, the iconic Hollywood Hills sign and richly detailed classical art deco motifs combined to create an immersive and elegant retail experience.

The interior is planned and stylised with flexibility for future addition of new movies, as well as featuring a wider range of merchandise.

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