Increase Retail Revenue Through a Unique Experiential Ride
Universal Studios Singapore Sesame Street Space Chase Dark Ride
Location : Singapore
IRMS team members spearheaded the effort to introduce the Sesame Street characters as a means of driving revenue.
In collaboration with the Sesame Workshop and Universal Creative, IRMS designed an immersive suspended dark ride within an existing premise. Integrated with on-board audio and videos, the Sesame Spaghetti Space Chase takes visitors on an outerspace quest with Elmo and friends.
In addition to the ride, IRMS designed the “Big Bird Emporium” exit store, as a Sesame-theme retail cart.