Strategizing Successful Brand Alignments to Give Existing Assets a New Lease of Life
Universal Studios Singapore Minion Mart Theme Park Retail
Location : Singapore
When the worldwide Minion phenomenon took off with the release of the second “Despicable Me” film, Universal was quick to introduce the Minion characters and themed retail installations at their parks worldwide.
Here at Universal Studios Singapore, IRMS provided the concept and schematic design for the renovation of an existing store on Hollywood Boulevard. The store interiors were transformed into a Minion branded environment by using the franchise’s “lab” environment as a neutral background for their signature colors and bold graphics.