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Universal Studios Japan
Universal Wonderland

Client : Universal Studios Japan
Location : Osaka, Japan

Designing for Toddlers & Children

IRMS team members were on the original Universal Studios Japan design team and continue to support the park’s on-going growth to ensure that new and interesting elements are continually developed to encourage repeat visitation.

Our Universal Wonderland design features characters from the Sesame Street, Snoopy and Hello Kitty. For children under eight, IRMS worked with international play experts, consumer focus groups, and hand-in-hand with the USJCo marketing, Sesame Street, Peanuts, and Hello Kitty organizations to craft a fully-branded, hands-on adventure.

In its first year, Universal Wonderland increased USJ’s attendance by an amazing 25%!

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