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Beto Carrero World Hot Wheels

Client : Beto Carrero World
Location : Penha, Brazil

Entering the Kinetic, Playful and Imaginative World of Toys

The zone was designed as a celebration of the Hot Wheels product, showcasing the brand in a kinetic, playful and imaginative environment.

IRMS worked to transform the space using the Hot Wheels signature orange and blue speedway tracks, swooping around the plaza and interior space where guests can take photos with unique Beto Carrero World special edition model cars.

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