Theme Park Renovation & Evolution
Beto Carrero World
Location : Penha, Brazil
Enhancing an existing property and strategically positioning it for future growth was the task IRMS conquered in collaboration with the venerable Beto Carrero World theme park, located south of Sao Paolo, Brazil.
IRMS surveyed and studied the existing 260 ha property to expand and develop the client’s goals.
The end result is a comprehensive master plan that spans 25 years, including freestanding attractions, retail/dining/entertainment destinations, hotels, and of course, an evolutionary repositioning of the existing theme park to appeal to today’s generation.
IRMS worked with DreamWorks’ brands such as Madagascar, Shrek, MegaMind, KungFu Panda, and How to Train Your Dragon, to develop new zones and attractions.
Currently the realization of the Madagascar themed zone designed by IRMS has resulted in over 50% increase in annual attendance.