We
Provide

ENTERTAINMENT
DESIGN SERVICES

Theme Parks

Danger! Theme Parks rides are like particle colliders – you need rocket scientists to prevent creating a black hole in your budget! We begin with the end in mind to avoid pitfalls throughout the project.

At IRMS, we believe that entertainment design is both art and science. We bring together virtuoso, technologist and engineer to create world-class entertainment.

Our talents can orchestrate creative vision, provide technical know-how, manage project schedule, and support your goals to ensure success.

Waterparks

Creating splashy attractions need not be a hair-raising experience!

Our proven track record in aquatic attractions and family-friendly water parks show our expertise and commitment to help our clients achieve their desired experiences without compromising safety.

Water Parks remain one of the most effective entertainment investments requiring the least amount of capital as it can be created on a smaller plot of land and relatively less expensive to maintain. IRMS ensures the capital is allocated and used effectively for the project’s success.

Attractions & Events

We design freestanding unique attractions and events that breathe new life into existing entertainment destination in need of increasing sales revenue through extended customer length of stay.

These wow features such as musical fountains, exploding volcanos or the next generation LBE are weave seamlessly into existing facilities with minimal disruptions to the everyday business.

An app-inspired VR zone or a surrealist sculptor park? Any theme is possible – limited only by our imagination and your budget .

Museums & Galleries

It starts off as a raw empty space, but in the minds of our creative team, a setting is firmly in place.

The way museums and galleries are designed affects how guests perceive it visually and navigate it spatially, in a subconscious way. This in turn affects the level of its economic success.

We bring together our experience in the software – the experiential design and narrative spaces and our knowledge in the hardware – from media and security to climate control and lighting systems, to usher you through a powerful journey.

Cruise Ships

Unlike buildings on land, cruise ships and yachts are complicated marine animals. Fret not! From step-out balcony suites, moving pool parties on the high seas to mammoth top deck water rides, leave it to the professionals who enjoy breaking new grounds in the cruise ship industry.

Designing a mini floating city or a buoyant pyramid is no mean feat. Having worked with naval architects, offshore engineers and prefabricators, we help you weave through this intricate web of coupling luxurious design and stringent safety requirement with ease.

Ideas & Concepts

A great guest experience begins with a great concept, and that is just what we do in the concept design phase! We put our best talents together to brainstorm, to conceptualize and to conceive.

A fresh idea is the foundation of the entertainment business. In putting together the puzzle pieces, IRMS strives to create amazing experiences for your visitors and practical solutions for your operators.

Our design process considers practical matters, it is all about the ability to bring a good idea into reality.

Master Plans & Intergrated Resorts

Today’s savvy developers use entertainment to anchor and differentiate large developments. With our deep background in the design of mixed-use development as well as our entertainment expertise, we can provide an integrated solution for your planning needs.

IRMS’ master plan serves to define the project’s look and feel, land usage and operational needs, to provide important guidance for designers, contractors and business owners.

Working in sync with all the stakeholders, we ensure the synergy that design provides will translate into thoughtful master and integrated resort planning.

Environmental Graphics & Wayfinding

Signs and Way-finding are the icing on the cake, the final details that make entertainment environments come to life.

Sensitivity to signs and typography brings another layer to the entertainment venue’s design language, further reinforcing the theme, era, and locale.

We are sensitive to how diverse users will respond to signs and way-finding visuals. We conduct extensive research to ensure cultural elements are properly translated into the design.

We
Establish

Design Values Methodology

MARKET

At IRMS, we start with the basics – what are the goals of the project? We want to understand your brand, primary markets and demographics, so that we can develop solutions to meet your needs and overall vision.

CLIENT

Meeting the goals of the client is a primary focus of IRMS’ design and project delivery methodology. Collaborative communication is the key to eliciting goals, strategies, positioning, and other elements that are unique to each project and each client’s situation.

ENVIRONMENT

The information about the project’s site location has a huge influence on the type of development and overall experience. Responding to environmental factors such as rain, snow, humidity, temperature, wind, etc., have a tremendous impact that must be addressed in the design process to ensure the optimal outcome. Culture also plays a part in the environment, and the design solutions take into consideration how the end product is functional and appeals to the local culture.

CREATIVITY

Important input from clients and consultants is creativity. The quality of the brief, the consultants’ expertise, the socio-economic viewpoint of the project, all formed the foundation from which creativity can be exercised. Ensuring all project stakeholders are aligned in terms of the creative outcome, ranging from classic (time-tested) solutions to cutting-edge never-been-done before an innovation is critical during the design process.

VISION

IRMS begins each project with an overarching vision which serves to translate the intangible concept into reality. Vision development requires inputs from different departments, sources, project stakeholders to map out the overall direction and objective of the project such as to entertain, inspire, impress and engage.

STORY

To capture the imagination of customers, a project requires a cohesive viewpoint, story, and external expression of creativity. So as to form an emotional connection with each customer, IRMS researches evergreen stories and themes in the cultural psyche and derives common themes to form the foundation of each project’s story.

SOLUTIONS

Our designers and leaders have extensive experience in designing for new and existing theme parks. We have the expertise in marketing and operating theme parks, and these knowledge are evident in our design solution. We believe in providing long-term value for our clients.

BUSINESS

The result of our design is a new business formulated for clients with no experience in building, operating or marketing a themed entertainment attraction. Thus, we see it as a journey with our client, and we want to do our best at every stage to maximise efficiency, minimize capital expenditure on elements that do not provide a return on investment, and the funds are focused on aspects of the project which have measurable results or operational efficiency.

MARKET

At IRMS, we start with the basics – what are the goals of the project? We want to understand your brand, primary markets and demographics, so that we can develop solutions to meet your needs and overall vision.

CLIENT

Meeting the goals of the client is a primary focus of IRMS’ design and project delivery methodology. Collaborative communication is the key to eliciting goals, strategies, positioning, and other elements that are unique to each project and each client’s situation.

ENVIRONMENT

The information about the project’s site location has a huge influence on the type of development and overall experience. Responding to environmental factors such as rain, snow, humidity, temperature, wind, etc., have a tremendous impact that must be addressed in the design process to ensure the optimal outcome. Culture also plays a part in the environment, and the design solutions take into consideration how the end product is functional and appeals to the local culture.

CREATIVITY

Important input from clients and consultants is creativity. The quality of the brief, the consultants’ expertise, the socio-economic viewpoint of the project, all formed the foundation from which creativity can be exercised. Ensuring all project stakeholders are aligned in terms of the creative outcome, ranging from classic (time-tested) solutions to cutting-edge never-been-done before an innovation is critical during the design process.

VISION

IRMS begins each project with an overarching vision which serves to translate the intangible concept into reality. Vision development requires inputs from different departments, sources, project stakeholders to map out the overall direction and objective of the project such as to entertain, inspire, impress and engage.

STORY

To capture the imagination of customers, a project requires a cohesive viewpoint, story, and external expression of creativity. So as to form an emotional connection with each customer, IRMS researches evergreen stories and themes in the cultural psyche and derives common themes to form the foundation of each project’s story.

SOLUTIONS

Our designers and leaders have extensive experience in designing for new and existing theme parks. We have the expertise in marketing and operating theme parks, and these knowledge are evident in our design solution. We believe in providing long-term value for our clients.

BUSINESS

The result of our design is a new business formulated for clients with no experience in building, operating or marketing a themed entertainment attraction. Thus, we see it as a journey with our client, and we want to do our best at every stage to maximise efficiency, minimize capital expenditure on elements that do not provide a return on investment, and the funds are focused on aspects of the project which have measurable results or operational efficiency.

We
INSPIRE

David Parkin

Vice President

With over 20 years of global experience. Heading up studios in Europe and Asia and with a wide ranging creative delivery. Proven leadership in building, structuring and getting the best from multi disciplinary creative teams. Generator of integrated communication solutions and manager of creative from concept to completion.

As newly appointed Vice President, David is in charge for supporting the development of IRMS. Managing client accounts, attracting new business, delegating tasks, overseeing various business aspects, and motivating employees.

Woon Yau Hiu

Vice President

Woon Yau was appointed as Vice President of Corporate Services of IRMS in June 2018. He is responsible for the financial management, reporting and control of IRMS. He is also the Vice President of Finance for RW Services Pte Ltd and responsible for the financial m anagement of Resorts Worl d Inc Group (an affiliate of IRMS).

Prior to this, he was the Vice President of Strategies and Planning with Genting Berhad before becoming the Vice President of IT Planning and Services. Before joining the Genting Group in September 2003, he was with KPMG for 14 years involved in audit, liquidation and receivership services, strategic consulting, privatisation and feasibility studies, ERP / SAP solution implementation and IT project management.

He graduated with a Bachelor of Commerce (majoring in Accounting and Commercial Law) from University of Melbourne, Australia, and is a member of the Certified Practising Accountants Australia and Malaysian Institute of Accountants.

Azmi Tarmuji

Creative Director

In IRMS, Azmi is a Creative Director who is committed to high quality design solutions which go beyond boundaries in implementing ideas to create an identity in each design and with a meticulous flair for detailing paves the way for delivery of unique project spaces. He is skilled with multi disciplinary in Environmental design, has a versatile portfolio in delivering a wide range of project types ranging from commercials, retail and hospitality spaces. Using his experience in Experiential environmental design, he want to infuse his specialities in entertainment industries.

Edgardo Moncayo

Associate Art Director

Edgardo is a professional architect with over 25 years of experience in the industry. He has been involved in a wide range of projects including residential, retail, corporate offices, recreational, institutional, and urban planning. He began his career in the Philippines as a licensed architect, subsequently he ventured abroad to nurture his expertise in Singapore and in California, USA.

He moved back to Singapore in 2010 and has been working on residential projects prior to joining IRMS. He is now contributing his expertise in the entertainment and retail facility projects specifically theme parks and entertainment facilities based in the Asia-Pacific region and North and South America.

Deni Chung

Art Director

As Landscape Designer with an architecture background, he believes that beauty comes from a harmonious integration and sustainable relation between natural and man made environment. He is an expert in multidisciplinary design coordination, large team project management and implementation of complex projects.

Effendy Nordin

Project Manager

Effendy is an experienced project manager and has worked on various special projects namely in visitor experience, museum and galleries for the past seven years. At IRMS, he will provide his expertise and experiences in helping the team deliver successful project deliveries and help build close working relationships with the clients.

Derrick Khoo

Designer

With a Bachelor in Environmental Design (Architecture), Derrick have gained valuable experience working in the building industry for quite some years. His primary objective in office is always facilitating an efficient process that will reflect and support the company’s goals. He believes a positive everyday attitude, is of upmost importance.

Derrick is involved in the team which delivers designs for hospitality and commercial projects, if not theme park and attractions projects. Producing and facilitating drawings and workflow.

Darius Cheong

Designer

With over 10 years of experience in the design industry, Darius draws upon his interest in entertainment and pop culture and channels that into conceptualizing immersive environments through the means of sketching, digital illustration and modelling.

Prior to joining IRMS, he has worked in the mobile games industry, producing editorial illustrations, as well as advertising and movies industry.

At IRMS, he has had the opportunity to work on a wide spectrum of experiential projects ranging from theme parks, water parks, cruise ships and galleries and has collaborated with global brands such as 20th Century Fox, Universal Studios, Cartoon Network, Sanrio, Resorts World, Dream Cruise and Vinpearl just to name a few. He enjoys the full spectrum of the creative process, from project discovery, ideation to art direction.

Suk Ping Cheng

Designer

Producing and documenting 2D architectural drawings such as layout plans, elevations, technical/construction theming detail drawings from concept to schematic design for ride attractions and revenue facilities. Monitoring of deliverables and updates of the drawings. Coordinate with Show Producers, Art Directors, Concept Designers, Graphic Designer, Architect for design, updates, verifications/clarifications, confirmations, and revisions, alterations/modifications in layout plans, elevations, sections and construction details. Compiling all team’s work into a cohesive package.

Miguel Antonio

Designer

Miguel has 9 years of experience in the field of architecture and has worked on a wide range of projects including theme parks, water parks, cruise ships, museums, residentials and commercial development. He started his career in the Philippines as a licensed architect and a LEED professional before joining IRMS.

Here in IRMS, he creates experiential design solutions including concept ideation, design development, workshops, as well as providing technical inputs. He is also well-versed in various software to convey his ideas through CAD and 3D modelling. Some of the notable projects he has been involved are Vin Pearl Land, Beto carrero World, Jeju Shinhwa World, Star Cruises and Universal Studios.

Angel Chin

Designer

With more than 15 years of experience in the design industry, Angel has a diverse portfolio of experience through her involvement in a broad spectrum of projects.

Prior to joining IRMS, Angel started her career with the advertising agency and has been involved in various branding projects. Subsequently, she went into event and exhibition design, and has worked on a series of projects that include themed events, exhibition, museums, galleries and other commercial projects.

At IRMS, she continues to draw on her graphic design background to integrate branding and communication design with the built environment of theme parks and other experiential projects.

Alyssa EE

Designer

Alyssa is a concept designer who has spent the last 5 years working on entertainment projects such as theme parks, cruise ships and museum galleries. She has played an integral role in projects such as Universal Studios, Vinpearl Land, Beto Carrero World, Jeju Shinhwa World, Star Cruises and more.

From briefing, ideating, developing, and executing premium and purposeful storytelling spaces, Alyssa draws from her background in architecture to deliver innovative and impactful design solutions. Collaborating with global brands such as Cartoon Network, Sanrio & Nintendo, she is familiar with working across several mediums from sketches to CAD to 3D modelling to deliver world-class immersive environments.

ManMan Yon

Designer

ManMan graduated as a top student in Swinburne University of Technology in Australia in 2014, specialising in Multimedia Design. She also holds a Diploma in Graphic Design from Limkokwing University of Creative Technology in Malaysia. As one of the top students in her final university years, she was selected as the exchange-student with Kyungsung University of Busan, South Korean. ManMan also won the Champion in Best Pitch and Map Design for the Map Wars Projection Mapping organised by TRUevent in 2014.

ManMan joined IRMS in 2016 as a Concept Designer and she has been involved in various high-profile projects ranging from theme parks, cruise ships, galleries and museum designs from all over the world. As an accomplished designer who works with traditional and digital techniques, she enjoys envisioning ideas and transforming them into interesting visuals that tell stories.

Prior to joining IRMS, ManMan was a Background Artist who specialised in animation and environment design. She had worked on global brandings such as Disney, Hasbro, etc.

Nesh Gonasekaran

Designer

With over 2 years of construction and design experience on residential, commercial and theme park projects. Roles is to focus on the style and the look of the project while adhering to all the building requirements and codes.

As newly appointed Designer, Nesh is in charge for supporting the development of IRMS.

Yi Mong Wong

Designer

With a residential interior background, Yi Mong is an aspiring designer who is able to incorporate unique and interesting concepts based on the advance understanding of consumer needs and direct end user behaviours. Despite the move from residential to commercial, she has been a fast learner and had proven to be quick and flexible in her thought process, stemming from her strong design foundation.

Over the past 7 years, she has completed projects of different nature, sectors and sizes, ranging from retail, hospitality to commercial spaces. Her aesthetics designs that are often practical and functional have won the hearts and compliments of numerous clients, bringing projects to a close with jubilant clients.

Azlan Tarmuji

Designer

With over 6 years of experience working in a design industry, specialised in Commercial Interiors that’s include Galleries, Museum and Special Projects, he has developed a great passion for design and visualization, to create an impactful scene to the holistic concept. Over the years working as a designer cum visualiser, he completed projects of difference nature ranging from Hospitality, Offices, Galleries, Museum and Special Projects and has an eye to create impactful visuals that provides the WOW factor to the end product.

ILLUSTRATED BY DARIUS CHEONG

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